MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
A. Farseev, M. Ongpin, Q. Yang, I. Gossoudarev, Y. Chu-Farseeva, S.I. Nikolenko
33rd ACM International Conference on Multimedia · ACM MM 2025 · pp. 12409–12418
@inproceedings{farseev2025_737,
author = {Farseev, Alex and Ongpin, Marlo and Yang, Qi and Gossoudarev, Ilia and Chu-Farseeva, Yu-yi and Nikolenko, Sergey I.},
title = {{MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation}},
year = {2025},
booktitle = {33rd ACM International Conference on Multimedia},
publisher = {ACM},
pages = {12409--12418},
doi = {10.1145/3746027.3758167},
eprint = {2512.04112},
archivePrefix = {arXiv},
url = {https://doi.org/10.1145/3746027.3758167}
}