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SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta

A. Huang, Q. Yang, S.I. Nikolenko, M. Ongpin, I. Gossoudarev, N.Y. Duong, K. Lepikhin, S. Vishnyakov, Y. Chu-Farseeva, A. Farseev

Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining · WSDM 2023 · pp. 1132–1135