Fusing Predictive and Large Language Models for Actionable Recommendations In Creative Marketing
Q. Yang, A. Farseev, M. Ongpin, A. Huang, Y. Chu-Farseeva, D. You, K. Lepikhin, S.I. Nikolenko
ACM Transactions on Information Systems · vol. 43 (5) · pp. 1–31 · 2025
@article{yang2025_494,
author = {Yang, Qi and Farseev, Alex and Ongpin, Marlo and Huang, Alfred and Chu-Farseeva, Yu-yi and You, Da-Min and Lepikhin, Kirill and Nikolenko, Sergey I.},
title = {{Fusing Predictive and Large Language Models for Actionable Recommendations In Creative Marketing}},
year = {2025},
journal = {ACM Transactions on Information Systems},
volume = {43},
number = {5},
pages = {1--31},
doi = {10.1145/3725885},
url = {https://doi.org/10.1145/3725885}
}